Difficulty: Beginner | Time: 5 min | Tier: All Plans
Campaign performance reports aggregate metrics across all your email and SMS campaigns, making it easy to compare results and identify what is working in your marketing strategy.
Viewing Campaign Reports
- Navigate to Analytics > Reports and scroll to the Marketing section.
- The report shows:
- Campaigns sent: Total campaigns in the selected period.
- Average open rate: Across all campaigns.
- Average click rate: Across all campaigns.
- Total emails delivered: Combined delivery count.
- Trend line: Open and click rates over time, so you can see if performance is improving.
- Click any campaign in the list below the summary to jump to its individual analytics page.
Tip
Use the date range filter to compare this month's campaigns against last month. Consistent improvement in open and click rates means your content strategy is working.
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