Difficulty: Intermediate | Time: 10 min | Tier: Business & Above
Business Tier & Above
Advanced deliverability monitoring requires a Business tier subscription or higher.
Email deliverability (the rate at which your emails reach inboxes instead of spam folders) directly impacts your campaign success. DreamFlow's deliverability dashboard helps you monitor the health of your sending reputation and catch issues before they hurt your campaigns.
Key Metrics
- Navigate to Marketing > Deliverability in the sidebar.
- The dashboard shows:
- Bounce rate: Percentage of emails that failed to deliver. Keep this below 2%.
- Spam complaint rate: Percentage of recipients who marked your email as spam. Keep this below 0.1%.
- Domain reputation: Overall health score based on sending patterns and recipient feedback.
- Authentication status: SPF, DKIM, and DMARC configuration for your sending domain.
Improving Deliverability
- Clean your list: Remove bounced and inactive contacts regularly.
- Use double opt-in: Confirm new subscribers via email to ensure valid addresses.
- Authenticate your domain: Set up SPF, DKIM, and DMARC records. DreamFlow provides the exact DNS records you need in Settings > Email.
- Warm up gradually: If sending to a new domain, start with small batches and increase volume over 2-4 weeks.
- Monitor spam complaints: If complaints spike, review your content and sending frequency.
Important
A bounce rate above 5% or spam complaint rate above 0.3% can trigger email provider blocks. Address these issues immediately if you see them in your dashboard.
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