Difficulty: Beginner | Time: 5 min | Tier: All Plans
Pipeline analytics show you how deals flow through your sales process — where they enter, how long they stay at each stage, and where they get stuck or drop off. Use these insights to optimize your pipeline and close deals faster.
Key Metrics
- Navigate to Analytics > Reports and look for the Pipeline section.
- Key metrics include:
- Conversion rate: Percentage of deals that move from one stage to the next. A drop between stages reveals a bottleneck.
- Average stage duration: How long deals spend in each stage. Long durations may mean stalled deals.
- Win rate: Percentage of deals that ultimately close as won.
- Average deal size: Mean value of closed deals.
- Pipeline velocity: How quickly deals move from creation to close.
Reading the Funnel
The conversion funnel visualization shows how many deals are at each stage, narrowing as deals progress. Look for:
- Sharp drop-offs: A big gap between two stages means something is going wrong at that transition. Investigate what is blocking deals.
- Bottleneck stages: Stages with high deal counts and long durations need attention — deals are piling up.
- Healthy funnels: Gradual narrowing with consistent conversion rates at each stage.
Tip
Review pipeline analytics monthly. Compare this month's conversion rates to last month's to spot improving or declining trends before they compound.
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