Difficulty: Intermediate | Time: 10 min | Tier: All Plans
The segment builder uses conditions and filters to define exactly which contacts belong in a segment. You can combine multiple criteria with AND/OR logic for precise targeting.
Condition Types
Field-Based Conditions
Filter by any contact property:
- Text fields: "Company contains 'Tech'" or "City equals 'New York'"
- Number fields: "Deal value greater than 5000"
- Date fields: "Created after Jan 1, 2026" or "Last activity within 30 days"
- Tags: "Has tag 'VIP'" or "Does not have tag 'Unsubscribed'"
- Dropdown/Status: "Status is 'Qualified'" or "Industry is 'Healthcare'"
Activity-Based Conditions
Filter by what contacts have done:
- Email activity: "Opened email in last 14 days" or "Clicked link in campaign X"
- Form activity: "Submitted form Y" or "Has not submitted any form"
- Page visits: "Visited pricing page" (requires tracking pixel)
- Engagement score: "Score above 50" for highly engaged contacts
AND/OR Logic
- AND: All conditions must be true. "Industry is Healthcare AND Deal value > $5,000" returns only healthcare contacts with large deals.
- OR: Any condition can be true. "Industry is Healthcare OR Industry is Finance" returns contacts in either industry.
- Nested groups: Combine AND and OR for complex targeting: "(Industry is Healthcare OR Finance) AND (Deal value > $5,000)".
Tip
Preview your segment before saving. The contact count updates in real time as you add conditions, so you can see if your criteria are too broad or too narrow.
Related Articles
Need more help? Ask Sally in the chat bubble!
Was this helpful?
Have more questions? Get instant answers.
Related Articles
Still need help? Our support team is here for you.
Contact Support