Difficulty: Intermediate | Time: 10 min | Tier: Business & Above
Business Tier & Above
Email sequences require a Business tier subscription or higher. Upgrade from Settings > Billing to enable this feature.
Email sequences (automated multi-step email outreach) are a series of emails sent automatically over time to a contact or group of contacts. Unlike a one-time campaign, sequences drip emails on a schedule — perfect for onboarding new leads, following up after demos, or nurturing cold prospects.
How Sequences Work
- You create a sequence with multiple steps, each containing an email and a delay (e.g., "Day 1: Welcome email", "Day 3: Case study", "Day 7: Demo invite").
- When a contact is enrolled in the sequence, they start receiving emails automatically according to the schedule.
- If a contact replies to any email in the sequence, they are automatically removed to prevent awkward follow-ups after a conversation has started.
- You can monitor each contact's progress through the sequence — see who opened, clicked, replied, or dropped off.
When to Use Sequences
- Lead nurture: Warm up new leads with a series of valuable emails over 2-4 weeks.
- Post-demo follow-up: Automatically send case studies, pricing, and proposal links after a demo.
- Onboarding: Guide new customers through setup with a step-by-step email series.
- Re-engagement: Reach out to cold contacts who have not interacted in 60+ days.
Tip
Keep sequences to 3-7 emails. More than that and engagement drops sharply. Focus each email on a single value point or call to action.
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