Difficulty: Intermediate | Time: 8 min | Tier: Business & Above
Lead scoring (a numeric score assigned to each contact based on their behavior and profile) helps you focus on the contacts most likely to convert. Higher scores mean warmer leads.
Steps
- Go to CRM > Lead Scoring from the sidebar.
- Review the Default Rules — DreamFlow scores contacts based on email opens, link clicks, form submissions, and website visits.
- To add a custom rule, click Add Rule:
- Choose a Criteria (e.g., “Has tag VIP,” “Company size > 50,” “Budget Ready = Yes”).
- Set the Points to add (positive) or subtract (negative).
- Scores recalculate automatically as contacts interact with your campaigns and content.
- To manually override a score, open the contact detail page and edit the Score field directly.
- Use the Score Filter on the Contacts page to quickly find your hottest leads (e.g., score > 80).
Business Tier & Above
Custom lead scoring rules require the Business tier or higher. All plans include the default scoring model.
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