Difficulty: Intermediate | Time: 6 min | Tier: All Plans
The Form Builder lets you create professional lead capture forms without writing code. Drag fields onto a canvas, set validation rules, customize the look to match your brand, and embed the form on any website.
Steps
- Navigate to Marketing > Forms and click Create Form.
- Choose a starting template (Contact Form, Event Registration, Quote Request) or start blank.
- Drag fields from the Field Panel on the left:
- Text Input — single-line text (name, company, etc.)
- Email — auto-validates email format
- Phone — phone number with format hints
- Dropdown — select from predefined options
- Checkbox / Radio — yes/no or multiple choice
- Text Area — multi-line text for messages or notes
- Hidden Field — capture UTM params, referrer, or custom values
- Click any field to configure it: Label, Placeholder, Required toggle, and Validation Rules.
- In the Design tab, customize: form width, background color, button text, button color, font, and border radius.
- Set the Thank You action: show a message, redirect to a URL, or both.
- Click Publish to generate the embed code.
Embedding Your Form
- Embed Code — copy the HTML snippet and paste it into your website.
- Link — share a direct link to a hosted version of the form.
- Popup — trigger the form as a popup on button click or after a time delay.
Tip
Use Hidden Fields to capture the UTM source and campaign ID from the page URL. This lets you track which ad or post generated each lead when you view form submissions.
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