Difficulty: Intermediate | Time: 4 min | Tier: Business+
Business Tier Feature
Campaign Comparison is available on Business ($179/mo) and above. Compare plans
Stop guessing which campaigns perform best. The Campaign Comparison tool lets you select 2-4 campaigns and view their metrics side by side — open rate, click rate, unsubscribes, revenue attributed, and more.
Steps
- Navigate to Marketing > Campaigns.
- Select 2 to 4 campaigns using the checkboxes next to each campaign name.
- Click Compare Selected in the action bar that appears.
- The comparison view shows:
- Delivery Metrics — sends, delivered, bounces for each campaign
- Engagement — open rate, click rate, click-to-open ratio
- Negative Signals — unsubscribes, spam complaints
- Revenue — attributed revenue per campaign (if revenue tracking is enabled)
- Hover over any metric to see the exact numbers alongside the percentage.
- Use the Export button to download the comparison as a CSV for reporting.
Tip
Compare campaigns sent to the same segment at different times to find your audience’s optimal send window. Or compare different subject lines sent to the same segment to refine your messaging.
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