Difficulty: Beginner | Time: 8 min | Tier: All Plans
Campaigns let you send targeted email messages to groups of contacts. Whether it is a product announcement, a newsletter, or a promotional offer, campaigns help you reach the right people at the right time.
Steps
- Go to Marketing > Campaigns from the sidebar.
- Click Create Campaign. Choose Email as the type.
- Give your campaign a Name (internal only — your contacts will not see this).
- Write a compelling Subject Line. Keep it under 50 characters for best open rates.
- Select a Segment or choose “All Contacts” as your audience. Segments let you target by status, tag, industry, or custom fields.
- Compose your email using the Rich Text Editor. Use merge tags like
{{first_name}}to personalize. - Preview your email, then click Send Now or Schedule for a specific date and time.
- After sending, track opens, clicks, and replies on the campaign detail page.
Tip
Send a test email to yourself before launching. Click the Send Test button to preview exactly what your contacts will receive, including merge tags and formatting.
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